Dynamics for congresses, sales-force and MSL training and product launches. Every case is validated by a physician and patients are recreated with AI to protect privacy. Up to 400 physicians at once, in 30 to 40 minutes.
Pharma companies that have already run dynamics with us
Results at congresses
930+
physicians took part in these four sessions
115
teams solving clinical cases in parallel
30-40 min
per session, fitted into the congress agenda
100%
of cases validated by a specialist physician
| Session | Physicians | Teams | Duration | Specialty |
|---|---|---|---|---|
| Congress · session 1 | 80+ | 15 | 40 min | Clinical case |
| Congress · session 2 | 300+ | 35 | 30 min | Urology and oncology |
| Congress · session 3 | 150+ | 20 | 30 min | Haematology |
| Congress · session 4 | 400+ | 45 | 35 min | Urology and oncology |
Data from sessions delivered for pharmaceutical companies at medical congresses in Spain.
What pharma companies use it for
Same scientific content, a different way of experiencing it: physicians decide, make mistakes, debate and learn.
A 30 to 40 minute interactive clinical case that attendees solve in teams from their phone or tablet, with a live ranking on screen and the physician's talk at the end.
Patient cases, objections and key messages turned into scored challenges, so the team practises before facing the physician.
An experience that presents the mechanism of action, the evidence and the patient profile actively, at the booth or in the cycle meeting.
Real cases
Dynamics designed and built from scratch for pharmaceutical companies and their medical teams.
Scientific rigour
In pharma the content cannot fail and privacy is non-negotiable. This is how we handle both.
In one case, the real patient worked in a specific industry. In the dynamic we portrayed them as a chef, with the same symptoms and the same clinical course, so nobody could identify them.
The clinical case is built from a real case and fully reviewed by a specialist physician, who then gives a talk on the real case once the dynamic ends.
We recreate the patient with AI-generated video and avatars: same symptoms, same course, different identity. No real patient data or images are ever used.
Correct answers, times, attempts and team ranking are recorded in the platform analytics and can be exported for the event or training report.
How we work
We take care of everything. Your medical team validates the content, we do the rest.
Goal, specialty, the real case as a starting point and the congress date.
We turn the case into challenges with decisions, hints and scoring. The physician validates it.
Fictional patient, videos, avatars and design with the company's brand.
Dynamic ready for mobile, tablet and projection in the room.
Ranking on screen, on-site support and the specialist's closing talk.
What the healthcare sector says
“Learning, connecting and surprising never was this easy. Evenely turned our compliance training into something the team actually enjoyed.”
What medical affairs, training and marketing ask us before getting started.
A gamified dynamic for pharma is an interactive clinical case that physicians solve in teams from their phone or tablet. Evenely turns a real case into a series of scored decisions with hints and a live ranking, so attendees at a congress, a cycle meeting or an internal training take part actively instead of listening to a presentation. Each session lasts 30 to 40 minutes and ends with the specialist physician's talk on the real case.
All content is fully validated by a physician specialising in the pathology of the case. The clinical case starts from a real case, the physician reviews every question, every answer option and every explanation, and once the dynamic ends they give a talk on the real case. The pharmaceutical company and its medical affairs team also review and approve the content before the session.
Evenely never uses real patient data, images or videos. The patient in the dynamic is a fictional character created with artificial intelligence that reproduces the same symptoms and the same clinical course as the real case, but with a different identity. For example, in one case the real patient worked in a specific industry and in the dynamic they were portrayed as a chef, with the same symptoms, so it was impossible to identify them.
Evenely has delivered congress sessions with more than 80, 150, 300 and 400 physicians at once, organised into 15 to 45 teams. Participants join through a link from their own device with nothing to install, and the team ranking is projected in the room in real time. The platform supports in-person, hybrid and remote sessions.
The sessions Evenely has delivered at medical congresses last 30 to 40 minutes, including team registration, solving the clinical case and the final ranking. The duration is adjusted to the slot available in the congress or symposium programme, and the specialist's talk on the real case follows right after.
Evenely has created gamified dynamics for specialties such as oncology, urology, haematology and other therapeutic areas, for companies such as Johnson & Johnson, GSK, Amgen, Astellas, Otsuka, Nutricia and Gebro. The format is independent of the specialty: any real clinical case can become a dynamic as long as a specialist physician validates the content.
Evenely's analytics record, per team and per session, correct and incorrect answers for each question, the number of attempts, time spent, hint usage and the final ranking. This data can be viewed in the platform dashboard and exported for the event or training report, without collecting personal data from attendees beyond the team name.
A custom pharma project follows five steps: brief with medical affairs, script and storyboard validated by the physician, design and AI production of the fictional patient, development and testing, and the live session with on-site support. The timeline depends on the complexity of the case and the company's validation cycles; it is advisable to start the project several weeks ahead of the congress date.
Yes. The same dynamic created for a congress can be reused to train the sales force, MSLs or new employees, in person or remotely. Each new session generates its own analytics, which makes it possible to compare results across teams, cycles or countries.
Pharma dynamics are delivered as custom projects with a fixed budget: Evenely designs, builds and launches the dynamic end to end. The first step is a 30-minute meeting to understand the goal, the specialty and the event date, after which a proposal is sent. You can request it from the contact page or by writing to info@evenely.com.
In 30 minutes we will tell you whether a gamified clinical case fits, what we would need from your medical team and an indicative budget.
